Software & SaaS Financial Metrics & Key Benchmarks
Introduction
Managing the growth of a software business, whether selling traditional on-premises software or SaaS, is far more likely to be successful when management is metrics-driven and has good visibility into all the key performance indicators described in this paper. With greater visibility and analysis of these metrics, companies are better able to make good decisions about efficient and productive resource investments resulting in strong revenue growth rates and high valuations. The metrics and data in this paper are derived from research by OPEXEngine, which has worked with hundreds of software and SaaS companies since 2006 to benchmark their KPIs and performance in detail.
