Leading businesses put the customer at the center of every decision. NetSuite SuiteCommerce is the first commerce system designed around all your customers, both consumers and other businesses. By building on the customer system of record, companies achieve unprecedented visibility into their customers and are able to drive strategic marketing, merchandising and promotions based upon any customer interaction.
Benefits
- Quantify customer lifetime value by flowing all transactions through your commerce system
- Increase sales through targeted promotions and merchandising based on any customer or product attribute
- Build rich customer profiles including an individual’s online behavior, such as items browsed, carted or added to a wish list, referring sites or keywords, returns history and ratings and reviews
- Segment customers to drive personalized offers and merchandising through on-site recommendations and email marketing
- Improve marketing ROI with real-time visibility into all costs including downstream operational expenses
- Service any type of customer—small or large, individual or business
B2C or B2B in a Single Site
- SuiteCommerce was built to support the needs of both B2B and B2C commerce from a single platform. Using its unlimited design flexibility, B2C sites can create the relevant, engaging experiences shoppers expect while B2B sites can support the growing trend of consumerization of business technology. And because they are built on the same system, companies can develop new channels and business models with a dramatically lower investment and without the need to maintain separate systems
Self-Service Commerce Center
- NetSuite Commerce Center lets you extend rich self-service to meet customer demand for 24/7 access from any device. With Commerce Center, B2C and B2B customers can view prior orders (online or offline), manage payment methods, see open cases, manage returns and more. Because it’s built on the SuiteCloud Development Platform, Commerce Center gives you virtually unlimited flexibility to customize self-service to meet the unique needs of your customers and your business
Rich Customer Profile
- As the system of record for customer data across every channel, NetSuite holds the full order history for a customer. But beyond orders, our SuiteCommerce storefront continuously builds rich customer profiles based on behaviors on your site, including referring sites, products browsed, carted or added to a wish list, and ratings and reviews. These rich profiles can be made available to sales, marketing and support personnel, ensuring that your interactions with a customer—online, in-store or on the phone—are based upon full customer visibility
Lifetime Customer Value
- Traditional commerce systems paint only a partial picture of customer lifetime value, in terms of total transaction value. NetSuite, as your financial system of record, allows you to paint a complete picture of the customer in terms of profitability. By quantifying promotional and marketing costs and product margin, you can make more educated decisions about your marketing spend, targeting the avenues and customer segments that are most profitable